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Your adviser to Nordstrom

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By Paula RathAdvertiser Staff Writer

When Hawai’i’s aboriginal full-fledged Nordstrom abundance opens its doors at 9:30 a.m. Friday, apprehend a charge for the shoes. Shoes are in Nordstrom’s DNA, back it has roots as a Seattle shoe abundance that opened in 1901. Shoes additionally accept been the mainstay of Nordstrom’s attendance in the Islands.

But the offerings are not bound to shoes. Far from it. With its afar of aisles, Nordstrom offers far added than a client can analyze in one day. Here’s a adviser to the retailer’s offerings, from Betsey Johnson shoes for adolescence to beer for the man in charge of respite.

A LIFESTYLE ORIENTATION

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Nordstrom is organized abundantly according to lifestyles — that is, demographics. The BP administration (formerly accepted as Brass Plum, it targets adolescence and adolescent women) will appearance the latest music and appearance videos while active shoppers browse Roxy, Silver denim, Tokidoki, Volcom, Velvet Torch, Lush and Tildon, and its bathrobe allowance is dubbed The Girlfriend Allowance — with a flat-screen TV, couches and the latest appearance ‘zines.

Since men are hunters, not gatherers, and accordingly do not like to change back shopping, all men’s items, from neckties to shoes, are in one area. That breadth is able with several ample TV screens acquainted to the sports channels, and it happens to be appropriate aing aperture to the Market Café, area a guy can grab a beer.

The keiki administration has appearance tables and an aquarium to accumulate little eyes and easily occupied.

Since women acknowledge amenities, there’s a applicable allowance in anniversary department. There is alike a bath in one of those applicable rooms.

COSMETICS, PLEASE

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The cosmetics administration is set up with an “open-sell” layout, agnate to Sephora’s, which agency shoppers can grab what they appetite if they appetite to, or ask for advice if they charge it.

Both abstract and cutting-edge brands will be offered. Among them: Dior, Laura Mercier, M.A.C., Trish McEvoy, Bare Escentuals, Nars and Yves Saint Laurent. Local cast Malie Kaua’i will add to the mix.

William Squire, a celebrity architecture artisan who campaign throughout the country for Chanel and will be actuality all aing week, said Nordstrom Ala Moana will accept a Chanel architecture studio, not aloof a Chanel counter. It appearance avant-garde capacity such as a “Mirroir Lumiere” — a mirror that uses lighting to simulate altered environments, such as sunset, candlelight or daylight.

“This is alone the third Chanel architecture flat in the United States,” he said.

More than 100 fragrances, including absolute brands Burberry Brit Sheer, Missoni Acqua, Laila and kama’aina Kate Growney’s Saffron James, will be featured.

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FASHION FORWARD

Nordstrom’s accouterment departments are anxiously sectioned and edited. The hip via C administration is area you’ll acquisition coveted arising designers such as 3.1 Phillip Lim, Milly, Anlo Denim, Twenty8Twelve, Vince and Tory Burch. Mischen, with its sleek, edgy, burghal aesthetic, is a band that’s never been agitated anywhere in Honolulu before.

For the flush woman, the Collectors administration presents some of the best celebrated European and American designers: Burberry Prorsum, Dries van Noten, Junya Watanabe, Marchesa and Lanvin, for example.

Studio 121 is advised Nordstrom’s “bridge” department, apartment accouterment that avalanche in amount ambit amid Collectors and the added affordable lines. Local artist Anne Namba will accept a accumulating here, forth with Eileen Fisher, Citron, Ellen Tracy and Alberto Makali.

Trend-driven shoppers will arch to Savvy, area the best cutting-edge designers will be stocked. Local aggregation Fighting Eel will be begin here, as will Karta, L.A.M.B. by Gwen Stefani, True Religion and Rory Becca. This commodity will change frequently as hot new designers are discovered.

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Women at both ends of the admeasurement spectrum, baby and plus, generally accuse about the abridgement of offerings in Honolulu. Nordstrom may accredit them to add to their wardrobes. The Ala Moana store’s baby administration is the better in any Nordstrom and carries sizes 0P to 14P. Anne Namba will accept baby sizes here, as will Not Your Daughter’s Jeans, Lafayette 148, Anne Klein New York and Nordstrom brands Caslon and Classiques Entier.

Encore is the plus-size department, with sizes 14W to 24W and 1X to 3X from Eileen Fisher, Misook, Citron, Spencer Alexis, Michael Kors and Nordstrom brands Caslon and Classiques Entier.

Although there are absolutely added lingerie offerings in Honolulu than there were 10 years ago, women still accuse that they can’t acquisition their size. Nordstrom will accessible with 5,000 bras in sizes 30AA to 42JJ. Fitters will be distinctively accomplished to assignment with women post-surgically for prosthetic fitting. Lingerie curve accommodate Elle Macpherson, Hanky Panky, Chantelle, Wacoal, D&G and Free People.

ABOUT THOSE SHOES …

Nordstrom’s shoe administration at Ala Moana dedicates 50 percent added attic amplitude to shoes than the Ward Centre abundance did. The banal allowance is organized by blush and heel height, authoritative it easier for sales bodies to analyze what the chump wants — and creating opportunities to cross-sell styles disregarded on the sales floor.

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The abundance will accept bristles shoe departments apartment tens of bags of pairs. Sizes accommodate men’s sizes 6 to 18 and widths that ambit narrow/medium/wide; women’s sizes 4 to 12 in three widths, and children’s sizes 1 baby through adolescence 7.

Among the names in artist footwear: Tory Burch, Manolo Blahnik, Miu Miu, Hogan, Casadei, Kate Spade, Versace and Taryn Rose. In career cossack will be Nordstrom’s absolute curve Biala and Linea Paolo as able-bodied as Mephisto, Merrell and Munro. BP shoes offers Betsey Johnson, Harajuku Lovers, Jessica Simpson and Puma.

Reach Paula Rath at [email protected]

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