Liechtenstein’s Coffer Frick hopes to appearance a apple-pie brace of heels to its rivals for fintech business, alms all 120 of its agents with a brace of Adidas trainers in the bank’s accumulated colours as allotment of a added airy dress code.
From now on, men in apparel can lose the tie and leave their top on undone. Chinos and aphotic jeans are additionally permitted, as continued as they are not “faded or distressed”, and acute polo shirts may be paraded as an another to long-sleeved shirts.
In anniversary of the bank’s 20th birthday, all agents accept been kitted out with street-cool Adidas trainers as the coffer looks to outdistance incumbents in the chase for fintech startup business.
Sigvard Wohlwend, arch of accumulated and bazaar communications at Coffer Frick, says the anew alien dress adviser was prompted by the bank’s alteration applicant structure, amid added things.
“Today, abounding of Coffer Frick visitors and audience accept added of a fintech or blockchain background,” she says. “Often these are adolescent business audience who attending altered to the accustomed audience that bedeviled our applicant anatomy a decade ago.”
Knock-on allowances in the chase for beginning adolescent aptitude are additionally anticipated. “We are assured that the new dress adviser will advice to present Coffer Frick as an adorable employer, alike to applicants from alfresco of the cyberbanking sector,”
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