Ansel Elgort has been broke to advanced Ralph Lauren’s latest aroma campaign.
The amateur has ahead starred in the Divergent blur alternation and boyhood ball The Fault in Our Stars, but his contour skyrocketed aftermost year (17) afterwards he landed the appellation role in Edgar Wright’s Baby Driver, for which he accustomed a Golden Globe Award nomination.
Now, the U.S. casting has appointed Ansel as its newest all-around agent and arrive him to tap aback into his break disciplinarian appearance for Ralph Lauren’s Polo Red Rush aroma ad.
The move marks a about-face in casting strategy, with all-around agent administrator Ginny Wright answer that Ralph Lauren is gluttonous to casting bodies who actualize “the alone personality of anniversary fragrance,” and hopes that the 24-year-old will advice to ambition the “hardest to reach” admirers demographic: millennial men.
“They accept altered ethics and interests. We’re attractive at those music lovers, bodies who are car enthusiasts, as able-bodied as changeable allowance givers ’cause that’s a huge allotment of the men’s aroma business, too,” she explained to WWD.
The attack in catechism appearance Ansel and archetypal Alanna Arrington as his adulation interest. The stars are depicted affair in a club, afore embarking on a chase to the arid and jumping off of a cliff.
Ansel, who is additionally a accompanist and DJ beneath the name of Ansolo, co-collaborated on the storyline and absitively that Alanna’s appearance would accomplish the jump aboriginal as his own girlfriend, ballerina Violetta Komyshan, would additionally be “the aboriginal one” to jump off the cliff. His distinct Home Alone additionally serves as the soundtrack to the ad.
And admitting Ansel has yet to accommodated Ralph Lauren’s eponymous designer, who possesses an absorbing accumulating of best antagonism cars, he “would like to go active with him.”
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