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Lilly Pulitzer’s “Happiness Never Goes Out of Style” T-shirt.

LILLY WELCOMES SUMMER: For those who ability not be aware, Thursday is National Wear Your Lilly Day. To accede the event, Lilly Pulitzer will barrage an absolute T-shirt with the phrase, “Happiness Never Goes Out of Style,” that will be accessible online and in-store for $55. That was one of Lilly Pulitzer’s aboriginal mottos and continues to affect the cast today. The cast is additionally creating an alfresco abstract angle and cabana at the 1020 Madison Avenue abundance on Thursday in account of the brand’s roots. It will be accessible from 11 a.m. to 2 p.m.

National Wear Your Lilly Day began as a amusing media action on the aboriginal day of summer and has developed into in-store contest that accommodate allowance with acquirement offers.

Michelle Kelly, arch controlling administrator of Lilly Pulitzer, said, “National Wear Your Lilly Day is absolutely a anniversary of the amorous association of Lilly lovers out there — those who embrace color, aplomb and optimism every day of the year.”

As reported, two new food for Lilly will accessible after this year in Maui [June 25]; Newport Beach, Calif. [early 2019], and Palm Beach, Fla. [November], area the cast was founded about 60 years ago.

The cast has 61 stores. In a move to ability new customers, Lilly Pulitzer has beefed up its e-commerce business and alien a accumulating of home adornment and appliance through an absolute accord with Pottery Barn, forth with a new bathe collection.

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